Aggreko
Aggreko provide temporary power, temperature control, and energy solutions all over the world.
When something big needs to happen somewhere tricky – they’re often the people making sure everything keeps running.
THE CHALLENGE
Aggreko work in a complex space. Energy, infrastructure, engineering… it’s not always the easiest thing to turn into clear, engaging content.
They needed writing that could explain what they do without getting bogged down in technical detail.
Something that showed the depth of their expertise, while still being readable for the humans on the other side of the screen.
WHAT DID I DO?
Working alongside the team, I created a range of content designed to showcase Aggreko’s expertise and industry insight.
Blog posts, thought leadership pieces, and longer-form articles exploring topics across energy, infrastructure, and sustainability.
I was able to take complex ideas and make them clear, engaging, and fun to read.
THE RESULT
A steady stream of content with full-funnel optimisation that reflected Aggreko’s expertise (without disappearing into engineering jargon).
In other words, thoughtful pieces that helped explain what they do – and why it matters.