Skytree
Skytree are pulling CO2 directly out of the atmosphere and turning it into something useful.
That's the kind of brief that makes you sit up and pay attention.
THE CHALLENGE​
Skytree had a great story, but they weren’t sure how to tell it.
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They had a website that didn't match the ambition of what they were building, and a brand voice that didn't convey the wonder of what they were doing.
That's why they needed a narrative to tie everything together. Something as bold as the science behind what they do, written for an audience that needed to understand and believe in equal measure.
WHAT DID I DO?
After a Brand DNA session to get to the root of what they wanted to say and how they wanted to say it, I wrote a completely new website for Skytree from top to bottom.
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Every page was built around their new voice, their values, and the scale of what they're actually doing.
It fit them down to a T(ree).
THE RESULT
They left impressed, the feedback was glowing, we parted on genuinely good terms, and their business continues to grow.
It's the kind of project you'd happily do again.