AirPlus
AirPlus is a global provider of payment and data solutions for business travel and corporate expenses – the kind of business that keeps large organisations moving.
THE CHALLENGE
AirPlus needed a full lead magnet suite built from scratch. I'm talking the asset itself, a landing page, nurture emails, and ad copy. Every piece had to earn attention fast, hold it, and move the right people towards the right outcome.
WHAT DID I DO?
I wrote the lead magnet, landing page, nurture emails, and ad copy end-to-end – translating AirPlus's product expertise into benefit-led content built specifically for a procurement and finance audience.
Every piece was designed to pull in the same direction: build trust, demonstrate value, and prompt action.
THE RESULT
The brief was complex, the audience was demanding, the deadline was set.
I delievered on all three.