Krispy Kreme
Do they even need an introduction?
​
Krispy Kreme are an American multinational doughnut company and coffeehouse chain.
​
Come on, don’t act like you don’t know them. We’ve all scoffed a 12-box of Original Glazed in one sitting before.
​
No? Just me?
​
Anyway…
Why did they need a copywriter?​
​
Krispy Kreme came to me to help create a new brand voice for Krispy Kreme UK and Ireland.
​
Their US team also wanted some help with campaign copy and other short-form collaborations.
What did you do?
​
I helped create a fresh new voice for a renowned brand.
I looked closely at the legacy Krispy Kreme audience, and set about building brand voice guidelines that were designed to be used (and not just sit in a file somewhere).
​
I also created powerful brand and in-store copy for their US campaigns, switching from their newly found UK voice to their established US voice.