Körber Pharma Packaging AG
Körber have spent 45 years building the machines that package the world's medicines.
A new visual direction was in the works, and the messaging needed to catch up.
THE CHALLENGE
They were in need of a full brand voice build.
I'm talking new guidelines, new narratives, and new ways of explaining what Körber does across every touchpoint (and there were a lot of them).
From soundbites to long-form positioning, everything needed to feel like a genuine step forward worthy of their legacy.
WHAT DID I DO?
After a thorough Brand DNA session, I built a complete set of Brand Voice Guidelines designed to be actually used, not just filed away to build up dust.
I then wrote 12 distinct brand narratives, one for each of Körber's key touchpoints, giving every part of the business a clear, consistent, and compelling way to tell its story.
THE RESULT
A brand voice built from scratch, 12 narratives covering every touchpoint, and a client with a story finally worthy of their 45-year legacy.