Bathmate
Bathmate are a leading UK men's health brand with a progressive mission and a product people genuinely need. Their copy just wasn't living up to either.
THE CHALLENGE​
Bathmate felt that penis pumps were getting a bad rap.
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They believed that there should be no shame in wanting to improve yourself in or out of the bedroom – but their existing copy just didn't reflect that.
Every page needed to feel as open, supportive, and shame-free as the brand they were building.
So they came to me to help spread the good word.
WHAT DID I DO?​
After a Brand DNA session to get under the skin of their new positioning, I rewrote their website copy from top to bottom.
I gave their message the voice it deserved and made sure it felt as empowering as the product behind it all.
THE RESULT
The new copy went live across their site, and they could finally be safe in the knowledge that their message matched their mission.