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Bathmate
Bathmate are a leading UK brand in the world of men’s health.
They sell medically-classified, water-based penis pumps designed to help people with anything from erectile dysfunction to those who just want a bit of a confidence boost.
Why did they need a copywriter?​
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Bathmate felt that penis pumps were getting a bad rap.
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They believed that there should be no shame in wanting to improve yourself in or out of the bedroom - so they came to me to help spread the good word.
What did you do?
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After conducting a Brand DNA session, I got to grips with Bathmate’s new supportive angle.
I rewrote their existing web copy to better reflect their updated tone of voice and give their message the attention it deserves.
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