Albateg
Albateg, a creative production house with a collection of original artworks, had no words to go with them.
THE CHALLENGE​
Albateg offers full audio-visual services, with a real knack for making things look extraordinary.
​
But when it came to putting the story behind their own art into words, they needed a hand.
​
This wasn't a brief about selling or persuasion. They needed someone to translate the thinking behind each piece of art and find the language that could carry it to people who weren't in the room when it was made.
​
WHAT DID I DO?​
After sitting down with the client and getting into the intent behind each piece, I wrote four individual conception descriptions.
​
Each one was curated to capture the idea, the feeling, and the story without upstaging the work itself.
THE RESULT​
"It was a pleasure to work with you. You managed to turn my explanations into something beautiful and capture the essence of my art.”
– Aly, Albateg founder