Loop Earplugs
Loop make stylish, reusable earplugs for people who take their sound environment seriously.
They came to me growing fast, with a lot to say across a lot of channels.
THE CHALLENGE
They needed copy that could do multiple jobs at once.
Blog content to grow their audience, social copy to build the brand, and job descriptions distinctive enough to attract brilliant people as the team expanded.
All of it had to feel unmistakably Loop.
WHAT DID I DO? ​
I caught the eyes (and ears) of their audience with blog content that informed and entertained, and wrote job descriptions that made the right candidates sit up and think: that sounds like a company I want to work for.
THE RESULT​
As Loop grew (thanks to their wonderful job descriptions and outreach), they eventually brought their copywriting in-house.
Which, if you think about it, is just about the best endorsement I could get.