Körber Pharma Packaging AG
Körber are the machine-building powerhouse behind the production of vials, syringes and injection pens for the world’s leading pharma companies.
For over 45 years now, they offer some of the most eco-friendly packaging solutions on the market.
Why did they need a copywriter?
Ready to shake things up, Körber had a shiny new visual direction in the works and came to us to match it with bold, clear messaging that sticks.
From a new brand voice to snappy soundbites, they wanted us to help refresh their story.
What did you do?
After conducting a thorough Brand DNA, I created a whole new set of Brand Voice Guidelines that fit Körber’s new direction.
I then created 12 brand narratives for each of their different touchpoints - helping them explain exactly what value they bring, no matter who’s asking.