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AI and Writing
Everything around LLMs, human vs AI, workflow, ethics, creative tension.


Nobody wants a perfect apple: Why flawless content fails
Have you ever met someone who is just perfect?
Perfect face, perfect smile, perfect job, perfect life.
Let’s be honest…
You kinda hated them, didn’t you?
Humans like flaws. And the same goes for copywriting, or building a brand.
Rob Eades
Feb 285 min read
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