Audience Psychology

Trust, attention, decision-making, behaviour, belief shifts.

Illustration of four young people smiling and using their smartphones, with colourful speech bubbles including a heart icon and the word “YAS” in the background.

How to write for Gen Z without sounding like you’re 100 years old

Speaking to younger audiences isn’t akin to speaking with aliens. They’re people too, they just have slightly different worldviews, experiences, and upbringings.

Authentic Copywriting

Rob Eades

Feb 257 min read